• Starbucks Uses Systems Thinking to Develop a Recyclable Cup
    05/28/2009

    Starbucks has taken a lot of flack in the past few years for its non-recyclable cups, lack of recycling bins, and shoddy water use policies. In the past, Starbucks has covered up environmental embarrassments with vague promises to build more energy-efficient stores and cut carbon emissions.Now the coffee company is making a legitimate attempt to do right by the environment with a plan to make sure that all single-use cups are recyclable by 2012. But Starbucks isn't stopping there; the company is using systems thinking to ensure that the entire life cycle of the cup --from factory to recycling bin--is sustainable....

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